Massimo Display and Sans evolved from a need to have a bespoke typeface that reflected the values and aesthetic of the studio, suitable for different applications across a wide range of materials. Early in the project, it was defined that a grotesque typeface would give the simplicity necessary for a versatile font without losing warmth and personality. Furthermore, an extended width would give the visual strength desired. Massimo Display is an extended sans-serif inspired by classic grotesque characteristics mixed with deep joins functioning as ink traps that give the glyphs a distinctive personality. It is suitable for headlines and titles.