services
Creative Direction
client
Branco Coffee & Co.
credits
Branco Visual Identity
Branco is a coffee shop based near Curitiba, Brazil. The brand's name means white and follows the founders' names. For the brand identity, we've explored their Christian background to work on a symbol that goes with the meaning of the name itself. To make this relation, we've decided to draw a lamb and to contrast; we've chosen the white color and the blackness of the coffee.
The lamb adapts itself to work in many applications possible to be present in the identity. Also, the lettering for the logo is complete with elegance and communication for the brand.
"Good design is a language, not a style."