TED is an annual event that brings together the world's leading thinkers and doers to share essential ideas in any area of human knowledge - technology, entertainment, design, science, humanities, business, and development. The talks at this conference, called TED Talks, are available to watch for free.

In the spirit of "ideas worth sharing," TED created TEDx, a program of local, self-organized events that bring together people who want to share a TED-like experience.

Working with TEDx is a privilege. Not every day do people get around to organizing and creating such an amazing event.
We were invited to work with the management team to create all the identity and communication materials for the TEDxUFPR.