COVR is a Brazilian activewear brand created to increase the performance of athletes and practitioners of any physical exercise. It also seeks to motivate the non-practicing public to take the first step towards a more active life.

The brand philosophy is that through discipline and hard work, people can have a better quality of life — through physical and mental transformation.

With the new brand identity, we created a message that appeals to the confidence of those who wear COVR and encourages movement, health, and well-being.

The passion that defines the brand core motivates us to create a powerful visual identity for an extensive range of products, targets, and activities.