In an environment where communication materials tend to be outdated and less inventive, Curitiba Choir sought a new identity designed for a young audience (15-35) that would be bold, contemporary, and relevant. With clear goals to be reached, we developed a visual system based on a concise symbol and vivid color gradients alongside clean and direct typography.

The initials of the name are represented in the symbol, formed by seven lines referring to the number related to God in the Bible. Furthermore, there is the idea of sound waves propagating and the lines formed by the audience arrangement in the choir’s church headquarters.

The gradients aimed upwards function as a fluid and smooth representation of voices and music rising toward heaven. Six gradients allude to six vocal tessituras in a choir: soprano, mezzo, contralto, tenor, baritone, and bass.

In addition, geometric typography supports the visual identity, providing a harmonic composition with gradients and generating clarity and legibility throughout the communication process.