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services

Creative Direction

credits

(creative director)

Erick Donate

(agency)

Massimo Studio

Massimo Studio

Kaizen Visual Identity

For the Kaizen rebranding, the company wanted to appear modern and technological, attract new customers, and maintain its already established base of clients. 

To do that, the path chosen for the rebrand was to mix the founders' Japanese ancestry with their Brazilian upbringing. The result is a logo, iconography, and typography indicating Japanese precision, simplicity, and technological aspects, with an organic and fluid color palette and shapes, nodding both to Brazilian empathy, warmth, and hospitality and Japanese Zen and Wabi-sabi culture.client base

"Good design is a language, not a style."

(Massimo Vignelli)

(work selected and made by erick donate)

all rights reserved - 2024

(work selected and made by erick donate)

all rights reserved - 2024